As more and more African American women and women of color start embracing their natural texture, more and more availability of natural hair products can be found in Brick and Mortar locations. Currently, the only product I am using from an online source are the Oyin Handmade products, specifically their Honey Hemp Conditioner, Juices and Berries/Greg Juice, and Whipped Pudding. All my other products tend to come from Brick and Mortar locations.
I have decided to, as funds are available, start giving the products for curly hair sold at
Target a try. I mainly purchase the Giovanni and Yes to Cucumbers line from Target. But every time I go there, I stand in awe at the natural hair care line display. The brands featured include Miss Jessie's, Curls, Shea Moisture, Kinky Curly, and Jane Carter Solution. Perhaps I never purchase any of these products because I feel overwhelmed, but I have decided that shipping and handling prices are starting to get on my nerves. Also, I like the instant gratification of buying something today and being able to use it that same day. After some research, here are the products I plan to try from Target.

Kinky Curly Knot Today Leave-In Conditioner/Detangler ($11.99 for 8oz.) By far, the product I am tempted to buy the most whenever I visit Target. I love conditioners. The price is not the cheapest for the amount given, but it is not ridiculous. Ravers of this product include Kimmaytube of Youtube and my friend V. The conditioner includes marshmallow root, which is known for adding amazing slip to the hair. The only conditioners I currently use as a leave-in include the Giovanni Direct Leave-In and the Oyin Handmade Honey Hemp. I also use the Giovanni and Oyin Handmade to make the Kimmaytube Leave-In, but I would like to try the KCKT to make the Kimmaytube Leave-In and see how it works.
Shea Moisture Raw Shea Butter Moisture Retention Shampoo ($9.99 for 12oz.) This price is better for the amount given, and the Shea Moisture line is completely organic. Nice deal. This shampoo is not a very deep cleansing shampoo, meaning not good as an exclusive cleanser for those who use silicones and other products that can build-up over time. Since I have given up on the silicones, I have decided that I am allowed a far more gentle cleanser since I am stretching out how often I use shampoos that contain any detergents. The other shampoo from this line, the
Shea Moisture Coconut and Hibiscus Curling Control Shampoo, is available for the same price. This shampoo has a gentle detergent, so will most likely be more clarifying. I might give that one a try, but the Shea Moisture Raw Shea Butter Shampoo will win out most likely. MsVaughn of Youtube loves this shampoo.
Shea Moisture Raw Shea Restorative Trauma Masque ($9.99 for 12 oz). Never say never. I said I would never buy a deep conditioner, because they seemed a hoax to me. But after looking at the ingredients list for this product, and hearing so many great things about Shea Moisture in general, I decided this one would be worth a try. The consistency is runny. I say Great! One of the reasons I gave up on Aubrey Organics Honeysuckle Rose for deep conditioning was because the product was too thick to work into my coily, coily strands. I usually just add honey and olive or coconut oil to a rinse conditioner for deep treating, but I have been looking for something with more WOW. It would be great if I don't have to play mixstress and have a ready made product instead.
Curls Organic Clarifying Shampoo ($12.00 for 8oz) This clarifying shampoo is silicone free yet great for removing product build-up. The Curls website recommends using this once every two months, which is why the price not being the greatest will not overshadow that a little will go a long way. The bottle features a pump top, making it great for use in the shower. I might be mistaken, but this product was not on the Target website, so it might not be sold in Target stores. The other cleanser from this line, the Curlicious Curls Cleansing Cream, is definitely available at Target. If not available at my local Target, I most likely will not give this one a try, but will stick with my Giovanni shampoos instead.
Giovanni Conditioners (prices vary) I have tried three of the Giovanni shampoos and the Direct Leave-In (which I love). I have not yet tried any of the rinse conditioners. I especially would like to try the Deep Moisture Conditioner. They will most likely not disappoint, since Giovanni hardly ever does.